_webinar-cybersecurity-amp-infosecurity-saas-go-to-market-checklist-2022.jpg "Webinar - Cybersecurity & Infosecurity SaaS Go-To-Market Checklist 2022 from value proposition examples marketing Video Screenshot Preview")
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⏲ Duration: 32 min 87 sec
✓ Published: 10-Sep-2021
✓ Published: 10-Sep-2021
Description:
Cybersecurity companies have unique needs when it comes to planning and executing a go-to-market strategy. Translating highly technical product and service feature sets into targeted and value driven marketing campaigns that speak to non-technical prospective customers is only the first hurdle to overcome. They also have to ensure campaign execution is aligned with the capabilities of their marketing and sales technology stack, the resources/staff required for execution, and the proper performan
Cybersecurity companies have unique needs when it comes to planning and executing a go-to-market strategy. Translating highly technical product and service feature sets into targeted and value driven marketing campaigns that speak to non-technical prospective customers is only the first hurdle to overcome. They also have to ensure campaign execution is aligned with the capabilities of their marketing and sales technology stack, the resources/staff required for execution, and the proper performan
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