_breaking-the-mould-for-breast-cancer-in-northern-ireland.jpg "Breaking The Mould For Breast Cancer In Northern Ireland from ad gp Video Screenshot Preview")
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⏲ Duration: 40 sec
✓ Published: 19-Nov-2015
✓ Published: 19-Nov-2015
Description:
With breast cancer (as with all cancers) early detection makes a huge difference. But there’s still a reluctance to be up-front about the issue in some communities. That’s where bold thinking can be a game changer.nnBold is what we do best at Leith, so when PHA Northern Ireland asked us to create a new TV-led campaign to promote breast cancer awareness, we challenged taboos head on. And in part that was driven by the brief…nnThe creative idea had to clearly feature the varied symptoms asso
With breast cancer (as with all cancers) early detection makes a huge difference. But there’s still a reluctance to be up-front about the issue in some communities. That’s where bold thinking can be a game changer.nnBold is what we do best at Leith, so when PHA Northern Ireland asked us to create a new TV-led campaign to promote breast cancer awareness, we challenged taboos head on. And in part that was driven by the brief…nnThe creative idea had to clearly feature the varied symptoms asso
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