Why benchmark a publishing organization? (Part 1 of the SCHICKLER media benchmarking series) from excellence synonym Watch Video
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Description: Part 1 of our 2014 Benchmarking Series:nWhy benchmark a publishing organization?nnBenchmarking for newspaper and magazine publishers:nIf publishers want to truly succeed in these rough times of various challenges, they will constantly need to improve the productivity and effectiveness in their core business.nnThe benchmarking process enables publishers to compare their organizations to the best in international publishing.nnBenchmarking reveals the strengths of publishing organizations and pinpo
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