The Next Nylon: This Apparel Entrepreneur Thinks Her Novel Fabric Could Create A New Category from how to make starbucks matcha latte at home Watch Video

⏲ Duration: 11:22
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✓ Published: 25-Mar-2024

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Katherine Homuth, the founder and CEO of SRTX, has brought a novel, rip-resistant knit fabric to market. She talks with Forbes senior editor, Kristin Stoller ,at the Forbes 30/50 Summit about the company, and how she hope to create an entirely new category within the apparel industry.<br/><br/>0:00 Introduction<br/>0:12 Katherine's Mission In Founding SRTX<br/>1:28 What Makes SRTX Special? Katherine Explains The Pros Of Her Fabric<br/>4:07 How Katherine Acquired VC Funding From Men For Women's Tights<br/>6:41 SRTX Has Raised $150 Million To Date<br/>6:44 Katherine Homuth On SRTX's Marketing Strategy<br/>7:54 What Is Katherine's Next Goal For SRTX?<br/>9:39 Entrepreneur Lessons From Katherine Homuth<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.