_how-the-funniest-commercials-use-sarcasm-for-emotional-branding.jpg "How the Funniest Commercials Use Sarcasm for Emotional Branding from pisses Video Screenshot Preview")
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⏲ Duration: 2 min 14 sec
✓ Published: 09-Sep-2013
✓ Published: 09-Sep-2013
Description:
It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.nnIn this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how the funniest commercials use a charming, good-natured bite of sarcasm. They masterfully appeal to our petty side, without appearing mean. Learn how to use this powerful creative approach to entertai
It's a dark side of human nature - sometimes the best way to build up customer egos is to tear down the egos of others. Sarcasm has become one of advertising's most satisfying guilty pleasures.nnIn this three-minute emotional marketing lesson video, emotional marketing speaker Graeme Newell shows how the funniest commercials use a charming, good-natured bite of sarcasm. They masterfully appeal to our petty side, without appearing mean. Learn how to use this powerful creative approach to entertai
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