_road-safety-commission-safety-sale-training-wheels-30sec.jpg "Road Safety Commission - Safety Sale - Training Wheels - 30sec from bike stunt shows Video Screenshot Preview")
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⏲ Duration: 30 sec
✓ Published: 03-Sep-2019
✓ Published: 03-Sep-2019
Description:
Research shows that the majority of motorcyclists don't need to be told what to do and how to stay safe on the road because deep down they already know - they just don't practice it. So rather than trying to tell them again, we designed a stunt where motorcyclists intuitively start talking about safety themselves.nThe situation involved rigging up a reputable motorcycle shop with hidden cameras then stocking it with ridiculous, fake safety products such as adult training wheels and an airbag fit
Research shows that the majority of motorcyclists don't need to be told what to do and how to stay safe on the road because deep down they already know - they just don't practice it. So rather than trying to tell them again, we designed a stunt where motorcyclists intuitively start talking about safety themselves.nThe situation involved rigging up a reputable motorcycle shop with hidden cameras then stocking it with ridiculous, fake safety products such as adult training wheels and an airbag fit
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