_microsoft-the-campaign-google-couldn39t-eadray.jpg "Microsoft - The Campaign Google Couldn't eadRay from ead move Video Screenshot Preview")
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⏲ Duration: 1 min 45 sec
✓ Published: 11-Nov-2014
✓ Published: 11-Nov-2014
Description:
We created a Gmail account to test Google’s contextual advertising practice. A simple email asking whether a BMW is better than an Audi was served ads about car insurance and auto dealers. However, the same email written in Pig Latin – the childish language in which you move the first letters of a word to the end of the word and add ‘ay’ – was served random ads for cat food and envelopes. We discovered that Google couldn't understand Pig Latin. nnSo we created an entire campaign that G
We created a Gmail account to test Google’s contextual advertising practice. A simple email asking whether a BMW is better than an Audi was served ads about car insurance and auto dealers. However, the same email written in Pig Latin – the childish language in which you move the first letters of a word to the end of the word and add ‘ay’ – was served random ads for cat food and envelopes. We discovered that Google couldn't understand Pig Latin. nnSo we created an entire campaign that G
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