William Hill World Cup 2010 Ad from idea cup 2010 Watch Video
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Description: This is the full 40 second version created working at The Bank, May/June 2010.nnArt Direction: David ByrnenAnimation: James Brocklebank & David ByrnenEditor: Christian McIlveennAdditional Animation: Spotpost.nnBased on an original treatment by Sean McCullough & David Byrne, under the Creative Direction of Ian Cassie.nnContinuing the 'I Will' William Hill campaign created by The Bank, the idea was to use Iconic World Cup moments, in a stylised but (hopefully!) recognisable way, reflecting
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