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Description: Winner of D&AD, ADC, AutomotiveBrandContest.n nFor this film we turned to the inspiration and craft behind the Hyundai Genesis, transmuting it into tactile, poetic imagery.nnThe precision of birds in flight, relentless power of the sea, a portal of light in a deep wilderness shifts into sequences that are a sensory study from the materials of the Genesis car – gravity is defied and the nature of time slides. It's a symbolic film of unique connections at the core of Hyundai’s star creat
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