_lucky-app-launch-2019.jpg "Lucky AppLaunch 2019 from amr v Video Screenshot Preview")
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⏲ Duration: 31 sec
✓ Published: 22-Mar-2019
✓ Published: 22-Mar-2019
Description:
The brief: Lucky discount app wanted to target the whopping majority of Egyptian consumers, with focus on lower-middle class. Insight: We all have wish lists at the back of our heads somewhere. Things we want to have, but then a dollar, or ten, or a hundred get in the way. Idea: Let's spin a spoof on a famous 80s song 'If Only' notorious for its stickiness, and offer Lucky is the agent of change from wishful thinking to tangible reality. nnWritten & Directed by: Amr Assaid nIn collaboration
The brief: Lucky discount app wanted to target the whopping majority of Egyptian consumers, with focus on lower-middle class. Insight: We all have wish lists at the back of our heads somewhere. Things we want to have, but then a dollar, or ten, or a hundred get in the way. Idea: Let's spin a spoof on a famous 80s song 'If Only' notorious for its stickiness, and offer Lucky is the agent of change from wishful thinking to tangible reality. nnWritten & Directed by: Amr Assaid nIn collaboration
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